Secret Lake Developer Group · Miami · Orlando

Hotel Residences, executed without compromise.

SLDG is a developer group assembled at the intersection of hotel brand expertise, large-scale condominium development, and disciplined construction management.

A word from our leadership

Great projects aren't built by generalists. They're built when experts in every part of the process share one vision — and refuse to compromise on it. That's the group we assembled.

— Nate Siehr · Co-founder, SLDG
About SLDG

Expertise applied at every stage of development.

SLDG is an integrated developer focused on hotel-residence and branded-residence projects. Our leadership team combines decades of hotel-brand deal execution with large-scale construction delivery — so one team owns every phase, from underwriting to operations.

01 · Acquire
Sourcing & underwriting.
Institutional-grade deal analysis, pricing discipline, and capital-structure design. We underwrite the way an LP would.
02 · Brand
Brand negotiation.
Former Marriott VP-level deal experience. Direct relationships across Marriott, Hyatt, Hilton, and IHG.
03 · Design + Build
Construction delivery.
100+ branded projects delivered across our leadership team. $1M to $400M+ in project scale, US, Caribbean, and Mexico.
04 · Operate
Sales & operations.
Full-cycle sales, residential disposition, P&L oversight, and investor reporting — all handled in-house.
Why this product, in this market

A category that earns a premium — in a market where demand keeps compounding.

A resilient pricing premium, a widening demand base in Central Florida, and brand capital flowing directly into the product type we're building.

33%
Average global price premium a branded residence commands over comparable non-branded product — unchanged year over year, proving the premium is structural, not cyclical.
Savills · Branded Residences 2025/26
39%
Price premium in resort markets specifically — the category Ambar Orlando sits in. Branded resort residences continue to outperform urban equivalents.
Savills · 2025 Report
75M+
Annual visitors to Orlando metro, tracking toward 80M. Demand isn't softening — international travel recovered to 2019 levels faster here than the US average.
Visit Orlando · Tourism Analytics
+4%
Orlando hotel RevPAR growth year-over-year (May 2025) to $161. Vacation-rental RevPAR forecast to grow another 5.4% on top of that.
Tourism Analytics · Shine Villas

Translation for the thesis: a structural pricing premium, a resort-market uplift, and compounding Orlando demand. That's the window Ambar Orlando is being built into.

Who we are

Decades of experience, under one roof.

Leadership
Nate Siehr

Nate Siehr

Chief Executive Officer

Former VP, Full-Service Hotel Development at Marriott International (2014–2023). Co-founder of The Big Key Group. 82 deals, 12,700+ keys, $3.72B in development cost. 8 years at PwC. BS Accounting, USC.

John Cooper

John Cooper

President of Board · Strategic Advisor

Principal, Pure Hospitality. 30+ years of hospitality development. Past leadership at Rockbridge, Hyatt, AMS, and Noble. $2.5B+ in luxury hotels, resorts, and branded residences delivered.

Core Team & Strategic Partners
Rodrigo Gana

Rodrigo Gana

Chief Development Officer

Former CEO of ALTA Developers. Co-founder of UBIICA and RETCO. 15+ years in real estate development.

Gonzalo Chueca

Gonzalo Chueca

VP Operations & Capital Markets

Leads operations, investor relations, and capital-markets strategy — translating project economics into the language capital partners need.

Alejandro Salazar

Alejandro Salazar

VP Consumer Affairs

Leads the customer-facing side of the group — sales strategy, brand experience, and residence owner relations across the portfolio.

Paul Bringhurst

Paul Bringhurst

Strategic Partner · Development Finance

Strategic partner on capital structure and development finance — debt placement, equity structuring, and project-level underwriting support.

Steve Laski

Steve Laski

Strategic Partner · Construction & Development

40+ years in hospitality. Founder of Acumen Development Partners and DCMI. Former Director of Project Services at Hyatt; VP Design & Construction at Noble. 100+ branded projects.

Ken Martin

Ken Martin

Strategic Partner · Pre-Development Support & Ops

Strategic partner on pre-development — due diligence, feasibility, and operational readiness for new projects before capital commitment.

Combined partner track record

Totals below reflect the careers of SLDG's founding partners prior to and alongside the group — across Marriott, Pure Hospitality, ALTA Developers, and others.

13,000+
Hotel keys delivered
800k+
Sqft condo · multifamily
80+
Brand & franchise deals
$7.8B
Projected room revenue
Project history

A track record that speaks for itself.

Hotel Drover Fort Worth — Marriott Autograph Collection hotel developed by SLDG partner
Autograph CollectionFort Worth, TX200 keys · $87.2M

Hotel Drover

MICHELIN One Key · Travel + Leisure #1 hotel in DFW, 2024 & 2025. Deal executive: Nate Siehr.

Le Méridien Salt Lake City Downtown — Marriott branded hotel development
Le MéridienSalt Lake City, UT144 keys · $187M

Le Méridien SLC Downtown

Marriott Opening of the Year, 2023. Deal executive: Nate Siehr.

JW Marriott Hill Country resort — branded hotel residence project
JW MarriottSan Antonio, TX1,002 units · $605M

JW Marriott Hill Country

Resort-scale execution led by John Cooper · Pure Hospitality.

The Trade Milwaukee — Marriott Autograph Collection, AAA Four Diamond hotel
AutographMilwaukee, WI207 keys

The Trade

Marriott Opening of the Year · AAA Four Diamond · USA Today Best New Hotel 2023. Deal executive: Nate Siehr.

SoDo Orlando mixed-use development by SLDG partner Rodrigo Gana
Mixed-useOrlando, FL67 units

SoDo

Mixed-use development. Rodrigo Gana at UBIICA.

Atara St. George Utah — Autograph Resort and Residences by Marriott
Autograph Resort + ResidencesSt. George, UT138 keys · 136 residential

Atara

Branded resort-residence execution by John Cooper · Pure Hospitality.

The Kali Hotel & Rooftop
Autograph CollectionInglewood, CA300 keys · $300M

The Kali Hotel & Rooftop

Hollywood Park / SoFi Stadium. Deal executive: Nate Siehr.

The Len
Autograph Resort + ResidencesLake Oconee, GA141 keys + 49 res · $155M

The Len

Resort + residences delivery led by John Cooper · Pure Hospitality.

See more projects
Autograph CollectionAlpharetta, GA300 units · $112M

Avalon

Delivery led by John Cooper · Pure Hospitality.

Neovita Doral
ResidentialDoral, FL142 homes

Neovita Doral

Residential community delivered under Rodrigo Gana at ALTA.

Wynwood Bay
ResidentialWynwood, Miami$67M exit

Wynwood Bay

Delivered and exited under Rodrigo Gana.

2701 Ponce
ResidentialCoral Gables, FL$23M

2701 Ponce

Urban infill delivered by Rodrigo Gana at UBIICA.

Sunset Coral Gables
ResidentialCoral Gables, FL$22M

Sunset Coral Gables

Delivered under Rodrigo Gana at UBIICA.

The Mile
Mixed-useMiami, FL$48M exit

The Mile

Mixed-use delivered and exited under Rodrigo Gana.

Le MéridienFort Worth, TX2020

Le Méridien Fort Worth Downtown

Marriott deal pipeline. Deal executive: Nate Siehr.

Autograph CollectionDenver, CO2019

Denver Tech Center

Marriott deal. Deal executive: Nate Siehr.

Autograph CollectionWest Sacramento, CA2020

West Sacramento Autograph

Marriott deal. Deal executive: Nate Siehr.

Tribute PortfolioSan Pedro, CA2020

San Pedro Tribute

Marriott deal. Deal executive: Nate Siehr.

The flagship · In development

Ambar Orlando — Apartments by Marriott Bonvoy.

A 322-unit, 7-story hotel-residence on Secret Lake Drive in Kissimmee — the first ground-up expression of SLDG's operating model, and the namesake of the group.

Location
Kissimmee, FL
Scale
322 units
Height
7 stories
Type
Hotel Residence
Brand
Marriott Bonvoy
Target open
2028
Ambar Orlando — 322-unit Apartments by Marriott Bonvoy branded residence development in Kissimmee Florida
Leadership

Nate Siehr

Chief Executive Officer · Principal, The Big Key Group

Nate Siehr is Principal and Co-Founder of The Big Key Group, a Miami-based real estate development firm specializing in premium branded residences and condo-hotel projects.

From 2014 to 2023, he served as Vice President of Full-Service Hotel Development at Marriott International, where he oversaw more than 80 development agreements, contributing 12,700+ hotel rooms and 540 branded residences — primarily in the lifestyle and soft-brand hospitality space — to the company's portfolio.

Previously, Nate led Marriott's Global Transaction Accounting Policy group, worked as a Transaction Research Analyst at Duke Energy, and spent eight years with PwC's Private Company and Global Capital Markets advisory practices in Los Angeles, Charlotte, and Zurich, Switzerland — notably assisting General Motors through three years of its bankruptcy.

Nate holds a bachelor's degree in Accounting from the University of Southern California. Originally from Wisconsin, he now lives in Miami Beach after relocating from Los Angeles in 2023.

Leadership

John Cooper

President of Board · Strategic Advisor · Principal, Pure Hospitality

John Cooper brings over 30 years of hospitality development experience, having led the creation of more than $2.5 billion in luxury hotels, resorts, and branded residences across the United States.

As Managing Principal of Pure Hospitality, he oversees all aspects of project delivery, with past leadership roles at Rockbridge, AMS, and Noble Investment Group shaping some of the industry's most distinctive hospitality assets.

His flagship deliveries include JW Marriott San Antonio Hill Country (1,002 units, $605M), The Len at Lake Oconee (141 keys + 49 branded residences, $155M), Atara — Autograph Resort & Residences in St. George, UT, and Avalon in Alpharetta, GA (300 units, $112M).

On the SLDG Board, John serves as strategic advisor across deal origination, brand negotiation, and construction oversight — bringing institutional experience to every decision the group makes.

Leadership

Rodrigo Gana

Chief Development Officer · Co-founder, UBIICA & RETCO

Born in Santiago, Chile, Rodrigo began his professional career in the United States as the Managing Director of LATAM Cargo airlines in Miami. After 8 years at LATAM, he returned to Chile and began his real estate career.

For the next 13 years, Rodrigo helped grow one of the largest real estate companies in Chile, where he oversaw the entire development process from acquisitions to sales.

In 2015, Rodrigo returned to Miami where he took the helm as CEO of ALTA Developers, one of South Florida's most active real estate development companies. While at ALTA he led and executed multiple projects across South Florida, including EON Biscayne Bay, Neovita Doral, Flagler Village (Fort Lauderdale), Pacifica (Boynton Beach), and Le Parc Brickell.

After three successful years at ALTA, Rodrigo co-founded his own real estate companies, UBIICA and RETCO. He brings 15+ years of real estate development experience — his role is integral in all aspects of the company from acquisition to disposition of real estate assets.

As a principal at The Big Key Group and Chief Development Officer of SLDG, Rodrigo brings a track record of hands-on leadership, strategic vision, and deep investor relationships to the group's branded resort developments.