SLDG is a developer group assembled at the intersection of hotel brand expertise, large-scale condominium development, and disciplined construction management.
Great projects aren't built by generalists. They're built when experts in every part of the process share one vision — and refuse to compromise on it. That's the group we assembled.
SLDG is an integrated developer focused on hotel-residence and branded-residence projects. Our leadership team combines decades of hotel-brand deal execution with large-scale construction delivery — so one team owns every phase, from underwriting to operations.
A resilient pricing premium, a widening demand base in Central Florida, and brand capital flowing directly into the product type we're building.
Translation for the thesis: a structural pricing premium, a resort-market uplift, and compounding Orlando demand. That's the window Ambar Orlando is being built into.

Former VP, Full-Service Hotel Development at Marriott International (2014–2023). Co-founder of The Big Key Group. 82 deals, 12,700+ keys, $3.72B in development cost. 8 years at PwC. BS Accounting, USC.

Principal, Pure Hospitality. 30+ years of hospitality development. Past leadership at Rockbridge, Hyatt, AMS, and Noble. $2.5B+ in luxury hotels, resorts, and branded residences delivered.

Former CEO of ALTA Developers. Co-founder of UBIICA and RETCO. 15+ years in real estate development.

Leads operations, investor relations, and capital-markets strategy — translating project economics into the language capital partners need.

Leads the customer-facing side of the group — sales strategy, brand experience, and residence owner relations across the portfolio.

Strategic partner on capital structure and development finance — debt placement, equity structuring, and project-level underwriting support.

40+ years in hospitality. Founder of Acumen Development Partners and DCMI. Former Director of Project Services at Hyatt; VP Design & Construction at Noble. 100+ branded projects.

Strategic partner on pre-development — due diligence, feasibility, and operational readiness for new projects before capital commitment.
Totals below reflect the careers of SLDG's founding partners prior to and alongside the group — across Marriott, Pure Hospitality, ALTA Developers, and others.

MICHELIN One Key · Travel + Leisure #1 hotel in DFW, 2024 & 2025. Deal executive: Nate Siehr.

Marriott Opening of the Year, 2023. Deal executive: Nate Siehr.

Resort-scale execution led by John Cooper · Pure Hospitality.

Marriott Opening of the Year · AAA Four Diamond · USA Today Best New Hotel 2023. Deal executive: Nate Siehr.

Mixed-use development. Rodrigo Gana at UBIICA.

Branded resort-residence execution by John Cooper · Pure Hospitality.

Hollywood Park / SoFi Stadium. Deal executive: Nate Siehr.

Resort + residences delivery led by John Cooper · Pure Hospitality.
Delivery led by John Cooper · Pure Hospitality.

Residential community delivered under Rodrigo Gana at ALTA.

Delivered and exited under Rodrigo Gana.

Urban infill delivered by Rodrigo Gana at UBIICA.

Delivered under Rodrigo Gana at UBIICA.

Mixed-use delivered and exited under Rodrigo Gana.
Marriott deal pipeline. Deal executive: Nate Siehr.
Marriott deal. Deal executive: Nate Siehr.
Marriott deal. Deal executive: Nate Siehr.
Marriott deal. Deal executive: Nate Siehr.
A 322-unit, 7-story hotel-residence on Secret Lake Drive in Kissimmee — the first ground-up expression of SLDG's operating model, and the namesake of the group.